Asos

What is ASOS?

ASOS is a UK-based online fashion and cosmetic retailer. Founded in 2000, it offers clothing, shoes, accessories, and beauty products for men and women. ASOS has built a reputation for being fashion-forward, affordable, and accessible. It carries over 850 brands, in addition to its own in-house label, ASOS DESIGN.

Clothing Items from ASOS DESIGN

  • Extreme Oversized Dad Shirt: Comically large fit, stiff movement, but good design elements like the hem and collar.

  • Oversized Tapered Chinos: A hit. Similar to balloon pants—comfortable and cropped.

  • Organic Green Hoodie: Nice color, but tight fit around the head and poor mobility.

  • Oversized Smart Trousers in Stone: Light material, good for warmer seasons, nice pleated design.

  • Cream Vest: Runs large, better worn over bigger clothing.

  • Striped Longline Shirt: Funky but well-received, much better fit than the “Dad Shirt.”

  • Double Pleated Jeans: Unique taper, no back pockets (not ideal), tough to remove if you have larger feet.

  • High-Waisted Wide-Leg Pants: Doesn’t match product photos, but still loved for its style. Runs long.

Other Brands on ASOS

  • Jack & Jones Drop Shoulder Hoodie: A better fit and a great alternative to the ASOS DESIGN hoodie. Color was slightly different, but it was a clear winner in comfort and sizing.

  • Topman Twill Tapered Pants: A miss—too small and too thin (almost see-through).

Pros of Shopping at ASOS

  • Huge Variety: With over 850 brands, there’s something for everyone.

  • In-House Label (ASOS DESIGN): Offers fashion-forward styles at affordable prices.

  • Filters for Easy Shopping: Users can sort by size, color, style, and more.

  • ASOS Premier Delivery: Offers 2-day delivery—a must-have for anyone used to Amazon Prime speeds.

ASOS Marketplace

In 2010, while ASOS was expanding globally, they also launched ASOS Marketplace. With just 20 brands at the time of its 2010 launch, they have grown to become a leading online platform for independent brands and vintage shops. According to Vogue, ASOS Marketplace allows boutiques, vintage collectors, individuals, and designers – established or unknown – to trade from their virtual market to customers worldwide.

Today, the ASOS marketplace showcases over 800 boutiques all over the world. Their product range includes 90s vintage sportswear, global boutiques, hand-made jewelry, and more. According to ASOS, the marketplace allows them to get ahead of new trends before other known retailers. As a result, they attract customers who are early adopters looking for authentic clothing they can’t find elsewhere.

Asos Selection

One of ASOS’s greatest strengths is its incredible variety. With over 850 brands plus their own label, ASOS DESIGN, the site features clothing for nearly every taste, body type, and occasion. From streetwear and casual basics to formalwear and seasonal pieces, ASOS has something for everyone.

In 2020, reviewers highlighted how easy it was to navigate the ASOS website and use filters to find exactly what they wanted—whether by size, color, style, or price range.

Asos Quality

ASOS clothes tend to sit at the intersection of fast fashion and trend-conscious design. Many items from ASOS DESIGN look great out of the box, but reviews have pointed out some inconsistency in material quality. While some pieces last for seasons, others—especially accessories or thinner fabrics—may fade, stretch, or wear out after a few washes.

That said, shoppers looking for statement pieces, trendy silhouettes, or budget-friendly options will likely still find value in what ASOS offers.